You may recall that in March we reported on American Makeover, a film project contrasting sprawl to new urbanism. As the producers said "Our project is to visit six cities across America to create six short 'webisodes' about new urbanism. Each episode will profile an actual town or neighborhood, giving viewers a first-hand look at new urbanism and what its like to live there."
I need to note that the Planning Commissioners Journal is a backer of the American Makeover project. Having said that, I think the first episode -- SPRAWLANTA -- is very effective. But judge for yourself:
The first half of the video uses experts to set the context, calling the Atlanta metro area "the poster child of suburban sprawl," "the fastest growing settlement in the history of the planet," "the most toxic city in the country," where the average worker "drives 66 miles a day," and where in 2008 "over 60 pedestrians were killed and over 1,000 injured."
Interestingly, the issue most strongly hammered home is the adverse health impacts from sprawl. This should resonate with many viewers.
The second half of the video then looks at one new urbanist project, Glenwood Park. Through this example, key new urbanist principles are described: walkability; mixed uses; garages in the back; and so on.
The wrap up explains how compact, traditional development can address the problems cited at the start of the video. Again, the primary focus is on health.
To me, American Makeover is advocacy video at its best. Yes, the video has a point of view. No, it doesn't delve into the complexities and shadings of various issues. That's simply not possible in nine minutes.
The aim of the video is to grab the attention and reach those Americans who may have a vague sense that something is wrong with the way many of our cities have developed. That's the target audience, not planners or urban designers who are already convinced that sprawling development is a problem and new urbanism one important solution. But it's up to planners, architects, and others to support efforts like this that will get the message out to the broader public.
Take a minute now to learn more about American Makeover and how you can support the project.


